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  • About
    • Contributors
    • Guide for contributors
  • Themes
    • Technology strategy
    • Open innovation
    • Roadmapping
    • Managing international R&D
    • Managing the R&D pipeline
    • Ideation and creativity in R&D
  • Tools
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The Pentathlon Framework – Strategy

2 3 4 1 5 1 > Strategy steers innovation
where it is most needed
An innovation strategy guides and influences ideas
selection and implementation, identifying the business priorities
and ensuring senior management buy-in at an early stage.
The strategy may recommend acquisition, a new supply chain or new skills.
Read More
2 3 4 1 5 Without risk you cannot have
game-changing innovation
The key to successful innovation is to fail fast at the front-end,
where the impact on the business can be managed.
The Pentathlon Framework can be used to describe a structured process
that removes the risk of failure as ideas progress through the 'Innovation Funnel'.
2 3 4 1 5
2 > Ideas Generation
Ideas generation is a response
to problems and challenges.
Read More
2 3 4 1 5 3 > Selection &
prioritisation of ideas
A process is required for the selection and prioritisation
of ideas when incomplete information is available
Read More
2 3 4 1 5 4 > Implementation
of ideas to market
Strong project management skills are needed
to move ideas from conception, through implementation
to market in an environment of high uncertainty.
Read More
2 3 4 1 5
5 > People & organisations
An enterprise culture is one that can manage the
tension between taking risks and minimising
failure as products and services near market.
Read More
THE PENTATHLON FRAMEWORK - click to read more 2 > IDEAS 3 > SELECTION 4 > IMPLEMENTATION 1 > STRATEGY 5 > PEOPLE refresh

Technology strategy is essential in a competitive market

A technology strategy – that is aligned with the corporate mission – can help focus R&D on doing the right things for growth. It can supports the R&D manager to: –

  • Make difficult decisions such as how to restructure the department or manage the product portfolio.
  • Objectively identify the right technology opportunities and defend from possible technology disrupters.

The different facets involved in creating a technology strategy are covered in our theme. 

A strong technology platform provides a competitive advantage for a organisation.

Steve Bone of nu Angle describes how a technology strategy runs in parallel to the business plan in this short video. He uses the example of biofilm management to show how although each business unit might have its own market challenges managing the technology across the whole business can provide economies of scale.

He says: “First, you need to decide what part of the technology you are really good at and to gain an objective view as to whether your lead is sustainable, because you don’t want to risk your core business by spreading your resources too thinly.

“One method of reducing risk is to manage the technology horizontally across the organisation so that all the business units benefit from the investment.  This has been described as a ‘technology skewer’ – an approach to technology management that can support growth.”

He explains more in the video

 

If you are having difficulties watching the video above you can view it on YouTube here.

Articles Relating to Strategy

Manhattan Project

Experimenting in the Unknown: Lessons from The Manhattan Project

  • By rnd-admin
  • on 17 December, 2019

The Manhattan project, built the first implosion-type fission bomb when much of the necessary information and theory were not available. Studying this project revealed interesting insights and  some lessons on how to (and how not to) approach such investigations...

Read more
digital twin convergence in the chemical sector

Breaking the mold – using the power of convergence to accelerate growth – a review

  • By rnd-admin
  • on 20 November, 2019

Convergence of technologies creates the opportunity for disruptive business models, Steve Bone reviews an article in Prism which identifies a number of potential scenarios for the chemical industry. 

Read more
Innovation provides competitive advantage

How 100 innovative companies outperformed the competition

  • By rnd-admin
  • on 18 November, 2019

The practices of 100 innovative companies were reviewed in this paper, which looks at how innovation has become a major brand differentiator.

Read more
The Ansoff Matrix

Approaches to resource-constrained innovation in emerging markets

  • By rnd-admin
  • on 18 November, 2019

The economic rise in emerging markets – especially in China and India – has created a new market segment, variously referred to as the ‘middle’ market and sometimes the ‘good-enough’ market. However, there are some misconceptions around the different...

Read more
Technology roadmapping – a framework for evolution and revolution

Technology roadmapping – a framework for evolution and revolution – a review

  • By rnd-admin
  • on 7 November, 2019

A ‘fast-start’ method for technology roadmapping discussed in this paper, provides a means for improved understanding of the architecture of roadmaps and for rapidly initiating roadmapping in a variety of organizational contexts, says Clare Farruk

Read more
HOW SUCCESSFUL USE OF ABSORPTIVE CAPACITY ADDS VALUE

How successful use of Absorptive Capacity adds value

  • By rnd-admin
  • on 10 September, 2019

The most effect bringers of new external ideas into an organisation, comments Phil Kennedy are individuals that are not only tech-savvy but business-savvy. He reviews a paper on absorptive capacity and offers learning points for new product development.

Read more
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