Can frugal innovation make a wave in ‘red oceans’?
'Red oceans' is term coined to describe known market spaces, where to compete industry rivals need to be increasingly cut throat. Frugal innovation has the potential to disrupt these assumptions rewriting many of the rules of marketing.
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Frugal innovation – competitive advantage when resources are limited
Frugal innovation allows a company with a quality product to compete effectively with cheaper manufacturers as it makes a better product more affordable.
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Frugal innovation in a complex world
Resources are increasingly scarce and organizations are looking for ways to do more with less. The frugal approach can be applied to intellectual and skilled resources as much as to physical ones – something of relevance in a world...
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