R&D Management Conference 2020 – tracks cover latest thinking
Innovations across the boundaries - is the theme for the 2020 R&D Management Conference and there are 25 tracks to choose from and we have asked the track chairs to give an insight into what fascinates them about the...
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Innovation for sustainability what is needed to fulfil such a role?
Innovation for sustainability is a way for firms to improve their competitiveness while also facilitating the greater good - but both facilitating and constraining forces are at play for businesses to actually adopt such a role.
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How can universities, through social impact, support a sustainable future?
Universities all over the world are facing pressure to deliver knowledge in a way that supports a more sustainable development of societies. Emphasis on this 'third mission' is creating discussion over the techniques used.
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Social Systems and Future Manufacturing (SSFM)
How do social systems shape the development and diffusion of new manufacturing technologies and how will these societal systems be affected by new technological trends? These are the big questions being discussed in this track.
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Can frugal innovation make a wave in ‘red oceans’?
'Red oceans' is term coined to describe known market spaces, where to compete industry rivals need to be increasingly cut throat. Frugal innovation has the potential to disrupt these assumptions rewriting many of the rules of marketing.
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University-Industry owned Joint Laboratories: A new hype?
There is a lot of work done on the third mission, knowledge triangle and triple helix which postulate that universities research should be more aligned to industrial application but the best methods of implementing this are unclear. This track...
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Towards a data science of startups
Details of nearly a million startups from all over the world are now available through publicly accessible databases, this track explores how this wealth of information can be used.
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Marketing Innovations: Adoption, diffusion and commercialisation
Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?
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Corporate and start-up collaboration: the impact of digital technologies
Digital technology has made it much easier to develop, test and launch new products, lowering the barrier of entry for start-ups but should they collaborate with encumbents? Who wins? Ferran Giones discusses.
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Contextual Specificity in R&D Management
Diversity in the different fields of R&D is often overlooked in the drive to create general-purpose frameworks, track chair Dr Jeremy Klein is looking forward to exploring this topic at the R&D Management Conference.
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