Can frugal innovation make a wave in ‘red oceans’?
'Red oceans' is term coined to describe known market spaces, where to compete industry rivals need to be increasingly cut throat. Frugal innovation has the potential to disrupt these assumptions rewriting many of the rules of marketing.
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University-Industry owned Joint Laboratories: A new hype?
There is a lot of work done on the third mission, knowledge triangle and triple helix which postulate that universities research should be more aligned to industrial application but the best methods of implementing this are unclear. This track...
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Towards a data science of startups
Details of nearly a million startups from all over the world are now available through publicly accessible databases, this track explores how this wealth of information can be used.
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Marketing Innovations: Adoption, diffusion and commercialisation
Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?
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Corporate and start-up collaboration: the impact of digital technologies
Digital technology has made it much easier to develop, test and launch new products, lowering the barrier of entry for start-ups but should they collaborate with encumbents? Who wins? Ferran Giones discusses.
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Contextual Specificity in R&D Management
Diversity in the different fields of R&D is often overlooked in the drive to create general-purpose frameworks, track chair Dr Jeremy Klein is looking forward to exploring this topic at the R&D Management Conference.
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The role of Public Research Organizations in industry knowledge generation
The role of Public Research Organizations (PROs) is often overlooked, however these institutes are often engaged in capital-intensive research projects that may incur significant public investment. Raffaella Manzini discusses the role of PROs and their value to industry.
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Don’t believe the technology hype – track at R&D Management Conference
Over hyped technology is part of the journey - but does this kill or make innovation? An R&D Management Conference track is exploring the dynamics of technological hype and legitimacy - two phenomena at heart of any technology’s innovation...
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Must read papers on aspects of R&D Management
Want to know about R&D Management but too busy to read all the journals? The editors for R&D Today have each selected a journal and have made a selection of the most interesting papers of recent years.
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Approaches to resource-constrained innovation in emerging markets
The economic rise in emerging markets – especially in China and India – has created a new market segment, variously referred to as the ‘middle’ market and sometimes the ‘good-enough’ market. However, there are some misconceptions around the different...
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