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    • The resurgence of frugal innovation
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Ansoff Matrix

The Ansoff Matrix

Approaches to resource-constrained innovation in emerging markets

  • By rnd-admin
  • on 18 November, 2019

The economic rise in emerging markets – especially in China and India – has created a new market segment, variously referred to as the ‘middle’ market and sometimes the ‘good-enough’ market. However, there are some misconceptions around the different...

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    Content is the essence of roadmapping. But the impact of impressive, professional visuals that...
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    Using the game 'Top Trumps' as a communications tool
    Large R&D centric businesses have a huge asset in the vast experience that exists...
  • Innovation Fitness Test - a tool to help scoring
    John Bessant recommends this tool developed by colleagues in Canada which helps with using...
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