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consumer behaviours

Tung Dao

RADMA: celebrating 40 years – using consumer behaviours for business model innovation

  • By rnd-admin
  • on 7 April, 2020

"'Plans are only good intentions unless they immediately degenerate into hard work' Peter Druker is quoted as saying but I have found that in many cases, intentions cannot materialise into actual behaviour," says Tung Dao, a PhD Research Student...

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