Managing the Front End of Innovation – could Goal Orientation hold the key?
The leadership style of the innovation team leader - learning goal or performance goal - sets the team's ambition for front-end innovation, Peter Robbins found; "for genuinely novel, original ideas a learning motivation is needed."
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Are these the best (or worst) festive inventions?
By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still vital to ensure feasibility
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