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front end of innovation

Peter Robbins

Managing the Front End of Innovation – could Goal Orientation hold the key?

  • By rnd-admin
  • on 3 July, 2019

The leadership style of the innovation team leader - learning goal or performance goal - sets the team's ambition for front-end innovation, Peter Robbins found; "for genuinely novel, original ideas a learning motivation is needed."

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Are these the best (or worst) festive inventions?

  • By rnd-admin
  • on 21 December, 2018

By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still vital to ensure feasibility

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