Managing the Front End of Innovation – could Goal Orientation hold the key?
The leadership style of the innovation team leader - learning goal or performance goal - sets the team's ambition for front-end innovation, Peter Robbins found; "for genuinely novel, original ideas a learning motivation is needed."
Read moreCall for Papers: Innovation Management Research Methods
R&D Management has a special issue coming up on 'Innovation Management Research Methods' and is inviting submissions.
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