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innovation management systems

HOW SUCCESSFUL USE OF ABSORPTIVE CAPACITY ADDS VALUE

How successful use of Absorptive Capacity adds value

  • By rnd-admin
  • on 10 September, 2019

The most effect bringers of new external ideas into an organisation, comments Phil Kennedy are individuals that are not only tech-savvy but business-savvy. He reviews a paper on absorptive capacity and offers learning points for new product development.

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