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marketing innovation

Aurelie Hemonnet-Gujot, RnD Track Chair

Marketing Innovations: Adoption, diffusion and commercialisation

  • By rnd-admin
  • on 4 February, 2020

Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?

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Theme Editor Blogs
  • Digital disruption in the lab: The case for R&D digitalization in chemicals – a review
  • Accelerating product development: the tools you need now – a review
  • Using good practice R&D management to create new innovations in malodour control
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    Tools support objective discussion of portfolio strategy
    Paul Barrett is part of a RADMA working group providing a selection of recommended...
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    The aim of portfolio management is to ensure that a sensible set of innovation...
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    “Green Check Your Idea” – assess the environmental impact of innovation ideas
    The Green Check Your Idea tool helps innovation managers prepare an initial assessment of...
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    nalogies are a useful tool for creative problem solving, to help one move away...
  • Frugal Innovation Index
    Frugal innovation - competitive advantage when resources are limited
    Frugal innovation allows a company with a quality product to compete effectively with cheaper...
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