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marketing innovation

Aurelie Hemonnet-Gujot, RnD Track Chair

Marketing Innovations: Adoption, diffusion and commercialisation

  • By rnd-admin
  • on 4 February, 2020

Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?

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Theme Editor Blogs
  • Digital disruption in the lab: The case for R&D digitalization in chemicals – a review
  • Accelerating product development: the tools you need now – a review
  • Using good practice R&D management to create new innovations in malodour control
Tools
  • Kano model of product or service features 2
    Improving Product Features: When is More Less?
    Different types of feature have different effects on customer satisfaction - analysis by Quality...
  • Radar-Roadmap-feat
    The Halo-Effect: Creating Impact Through “Good-looking“ Roadmaps
    Content is the essence of roadmapping. But the impact of impressive, professional visuals that...
  • Green Check Your Idea
    “Green Check Your Idea” – assess the environmental impact of innovation ideas
    The Green Check Your Idea tool helps innovation managers prepare an initial assessment of...
  • Frugal Innovation Index
    Frugal innovation - competitive advantage when resources are limited
    Frugal innovation allows a company with a quality product to compete effectively with cheaper...
  • Valuing and comparing small portfolios
    Many of the tools used in valuing and selecting projects are only really applicable...
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