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Revenue Replacement Rule

Rick Mitchell

John Shave’s “Revenue Replacement Rule”

  • By rnd-admin
  • on 28 February, 2017

When I was an R&D manager I often used to face the situation John Shave describes in his introduction when I was asked to approve projects that didn’t seem to be an adequate use of the engineers’ time, and...

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John Shave - Revenue Replacement Tool

Can you justify the R&D investment?

  • By rnd-admin
  • on 26 January, 2017

Can the estimated sales revenue justify investment in R&D for new product development? A complex question where the Revenue Replacement Rule provides a good answer.

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    The Green Check Your Idea tool helps innovation managers prepare an initial assessment of...
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