John Shave’s “Revenue Replacement Rule”
When I was an R&D manager I often used to face the situation John Shave describes in his introduction when I was asked to approve projects that didn’t seem to be an adequate use of the engineers’ time, and...
Read moreCan you justify the R&D investment?
Can the estimated sales revenue justify investment in R&D for new product development? A complex question where the Revenue Replacement Rule provides a good answer.
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