Dr Hajime Endo is the Strategic Commercial Advisor at InnoGI Technologies. His previous roles have included: CEO, Lonza Japan; director of R&D, Hoechst Japan and senior researcher of R&D, Procter & Gamble.
Impact of end consumer on innovation culture – a Japanese perspective
Customer insights can help international R&D programmes adapt their approach to new product development. Dr Hajime Endo, an Executive Consultant for TouGas Oilfield Solutions, explains the end consumer impact on innovation culture.
