TRIZ (Theory of Inventive Problem Solving) methods have the potential to support technology push oriented product planning, it is argued that an incorporation of the two processes can help to anticipate a technology’s future performance.
This is highly relevant when a technology is ‘pushing’ a new invention through R&D and sales without a comprehensive consideration as to whether it satisfies a user need.
Tackling this challenge, the paper develops a method divided into six phases:
- technology analysis,
- technology foresight,
- application identification,
- application analysis,
Integration of TRIZ was particularly successful with the analysis, foresight and application identification phases. It is concluded that the method yields benefits for technology-oriented companies, synchronizing technology development with the market perspective. However, the method has to be validated in further projects, as the integration of TRIZ has not been common so far.
Read the full paper:
Integrating TRIZ into technology push oriented product planning, Marina Wall, Juergen Gausemeier, Axel Christian Andraczek, IPSIM, 2013
Recommended by Rick Mitchell, post by R&D Today admin