breakthrough products

Identifying hidden needs: creating breakthrough products

By rnd-admin
on 11 May, 2016

Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden needs. These writers suggest an alternative approach.

'How to' statements

A useful tool in creative problem solving is the ‘how to’ statement which provides...
Most useful tools for R&D Management

Ask which are the most useful tools for R&D Management and you will find...
Would an analogy help?

nalogies are a useful tool for creative problem solving, to help one move away...
Creating compelling objectives to deliver strategic growth platforms

Leaders want their teams to think beyond the day-to-day and create thriving visions for...
“Green Check Your Idea” – assess the environmental impact of innovation ideas

The Green Check Your Idea tool helps innovation managers prepare an initial assessment of...