Roadmapping at BASF
When Tim Handyside became head of a new innovation management group for BASF’s Construction Chemicals Division he was already an advocate of roadmapping. However, despite the full approval of management, he found implementation challenging. BASF's experiences are shared by...
Read moreFundamentals of technology roadmapping
The main benefit of technology roadmapping is that it provides information to make better technology investment decisions.
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