
Ideation and creativity in R&D
Creativity and ideation is a vital part of the R&D process and one that is of great interest to managers. Creativity can seem quite a
Creativity and ideation is a vital part of the R&D process and one that is of great interest to managers. Creativity can seem quite a
Ieva is a lecturer in Business and Management at University of East Anglia
Anne is an innovator, entrepreneur and Director of the Creativity Partnership
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