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platform strategies

Kongsberg Maritime Customer Support KM Follow The Sun ©KONGSBERG

How ‘digital servitization’ is building value in B2B ecosystems

  • By rnd-admin
  • on 24 August, 2021

Digital servitization uses a platform strategy to develop mutually dependent ecosystems. In B2C firms take a 'winner takes all' strategy, but research has revealed that within the B2B sector the approach is used more collaboratively to expand the platform...

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    Frugal innovation allows a company with a quality product to compete effectively with cheaper...
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