Roadmapping at BASF
When Tim Handyside became head of a new innovation management group for BASF’s Construction Chemicals Division he was already an advocate of roadmapping. However, despite the full approval of management, he found implementation challenging. BASF's experiences are shared by...
Read moreVisualizing Roadmaps: A Design-Driven Approach
The visual design of technology roadmaps greatly enhances their value as communication aids but this is being overlooked.
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