roadmaps

Roadmapping at BASF

By rnd-admin
on 23 December, 2016

When Tim Handyside became head of a new innovation management group for BASF’s Construction Chemicals Division he was already an advocate of roadmapping. However, despite the full approval of management, he found implementation challenging. BASF's experiences are shared by...

Visualizing Roadmaps: A Design-Driven Approach

By rnd-admin
on 8 June, 2016

The visual design of technology roadmaps greatly enhances their value as communication aids but this is being overlooked.

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