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Peter Robbins

Assistant Professor at DCU Business School

Dr. Peter Robbins is one of Ireland’s foremost experts in innovation and new product and service development. His particular expertise is in Design Thinking. He is a former Global Director of Innovation Excellence for GSK. His area of research is how firms organize for innovation. He was head of the Department of Design Innovation in Maynooth University until January 2019 when he joined DCU’s growing Business School. He has been published in R&D Management, the Journal of Small Business & Entrepreneurship, the Irish Journal of Management, International Journal of Innovation Management, London Strategy Review and regularly speaks at international conferences and corporate events on the subject of managing creativity and innovation. Peter lectures in the DCU Business School where he is a member of the Irish Institute for Digital Business: DotLAB research group.

Peter Robbins, Dublin City University

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The Art of Innovation – How Art Thinking can Boost Innovation Performance

The Art of Innovation – How Art Thinking can Boost Innovation Performance

The arts is where creativity flourishes and it can be a fertile source of novel, attractive and original ideas for hard pressed business managers, says Peter Robbins, chair of track 7.2 at the 2025 R&D Management Conference.  Art thinking and business "With so many companies looking for growth through innovation, and so many markets experiencing [...]

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