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Can the estimated sales revenue justify investment in R&D for new product development? A complex question where the Revenue Replacement Rule provides a good answer.
An often-quoted paper by Sharpe and Keelin, back in 1998, reported how managers at GlaxoSmithKline redesigned their portfolio selection process.
The issue of assessing technology for business application is cited as a major concern for managers in industry. Representatives from a range of industries were
nalogies are a useful tool for creative problem solving, to help one move away from the obvious and to encourage ‘out of the box’ thinking.
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