Accelerating new product development
“Now is the time to re-think the firm’s innovation process and methods,” argues Robert G.Cooper, best known for the development of StageGate, a new product
“Now is the time to re-think the firm’s innovation process and methods,” argues Robert G.Cooper, best known for the development of StageGate, a new product
Rapid responders are organizations that are already reviewing the innovation pipeline to detect timely opportunity. In response to new environmental factors and circumstances, they pause
The biggest thing that separates winners from losers is their ability to understand the marketplace, see the unmet needs of the customer and build the
In theory a stage gate process forces managers to review all aspects of the project – not just the technical work – and to take
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