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  • Themes
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    • Managing the R&D pipeline
    • Technology Strategy
    • Managing international R&D
    • Ideation and creativity in R&D
    • Impact of digital technologies
    • The resurgence of frugal innovation
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creating breakthough ideas

Identifying hidden needs: creating breakthrough products

  • By rnd-admin
  • on 11 May, 2016

Many organizations struggle to come up with novel product concepts as focus groups and surveys often fail to gain sufficient insight into the customer’s hidden needs. These writers suggest an alternative approach.

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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry

Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry

  • By rnd-admin
  • on 28 March, 2016

As ethnographic research becomes increasingly central to the creation of new products, services and marketing strategies for both home and global markets; anthropologists and other social scientists are in demand by R&D firms.

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Theme Editor Blogs
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    The challenge of applying TRIZ tool kit for ideation
    TRIZ (the theory of inventive problem solving) provides a logical approach to developing creativity...
  • Frugal Innovation Index
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    Frugal innovation allows a company with a quality product to compete effectively with cheaper...
  • Paul Barrett
    Tools support objective discussion of portfolio strategy
    Paul Barrett is part of a RADMA working group providing a selection of recommended...
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    The Halo-Effect: Creating Impact Through “Good-looking“ Roadmaps
    Content is the essence of roadmapping. But the impact of impressive, professional visuals that...
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