creativity

Ideation and creativity in R&D

Can creativity help a company survive in turbulent times?

By rnd-admin
on 30 October, 2018

To compete effectively in a marketplace marked by turbulence, those that place an emphasis on the soft skills will have an advantage, argue authors of this paper

Kids deserve creativity – and so do employers

By rnd-admin
on 30 August, 2017

Without creativity, how are young people to participate in the exciting world of innovation and development that those of us involved in RADMA find so satisfying and profitable? Anne Miller puts the case for creativity on the curriculum.

Ideation and creativity in R&D

By rnd-admin
on 11 May, 2017

Creativity can seem quite a messy discipline, but I find it useful to categorise it into 4 aspects: process, people, product and place, based on work by the pioneering US creativity researcher, Mel Rhodes.

How to increase your creative success rate by a factor of 10

By rnd-admin
on 10 January, 2017

The great thing about having a genuine variety of ideas, is that it very substantially reduces the risk of R&D. This is because variety stimulates creativity and having a genuine choice allows good quality decisions.