How to increase your creative success rate by a factor of 10
The great thing about having a genuine variety of ideas, is that it very substantially reduces the risk of R&D. This is because variety stimulates creativity and having a genuine choice allows good quality decisions.
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Coffee Time Conversations: Brainstorming
Brainstorming often seems simple, but it isn't, as Anne Miller and Ieva Martinaityte discuss in the first of our podcasts about creativity.
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Take your brain for a walk
Creative work is often marked by an impasse. Exercising helps your conscious mind to relax, and your inner critic to rest. You might be surprised by unexpected and original combinations that emerge.
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To brainstorm, or not to brainstorm
When done well, by the right sort of people, with an experienced facilitator, a brainstorm has real strengths and can produce large numbers of ideas.
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The fruits of creative confidence
Wouldn’t it be great if you knew that caring about your own creativity could help your team to live up to their creative potential?
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Creativity in times of uncertainty
A sense of unease can have knock-on consequences on our ability to be creative and come up with new ideas, even in the nominally separate world of R&D.
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