Ideation and creativity in R&D
11 March, 2021
Creativity and ideation is a vital part of the R&D process and one that is of great interest to managers. Creativity can seem quite a
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Creativity and ideation is a vital part of the R&D process and one that is of great interest to managers. Creativity can seem quite a
By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still
To compete effectively in a marketplace marked by turbulence, those that place an emphasis on the soft skills will have an advantage, argue authors of
The quality of our ideas can be improved by connecting different concepts and building on existing ideas. In fact, researchers showed that over five weeks
It is the experience of autonomy, competence and relatedness that fuels an inner drive. Creating a work environment that satisfies intrinsic motivations will help you
Ieva is a lecturer in Business and Management at University of East Anglia
Anne is an innovator, entrepreneur and Director of the Creativity Partnership
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Without creativity, how are young people to participate in the exciting world of innovation and development that those of us involved in RADMA find so
At the heart of Europe’s slow growth lies its innovation deficit. Europe does not capitalise enough on the knowledge it has and produces.
Creativity can seem quite a messy discipline, but I find it useful to categorise it into 4 aspects: process, people, product and place, based on
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