Skip to content
Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt
Filter by Article Type
Papers
Events
Tools
Funding Articles
Case Studies
Resources
Opportunities
Theme Editor Blogs
Filter by Categories
Business model innovation
Ideation and creativity in R&D
Latest news
Managing international R&D
Managing technology platforms
Managing the R&D pipeline
Open innovation
Outsourcing R&D
Project valuation and selection
R&D strategy
Roadmapping
Stage gate processes
Technology intelligence
  • Home
  • About
    • About R&D Today
    • Contributors
    • R&D Publications
    • R&D Today newsletter archive
  • Themes
    • R&D Management
      • Rationale for key themes
      • Ideation and creativity in R&D
      • Managing international R&D
      • Managing the R&D pipeline
      • Open Innovation
      • Roadmapping
      • Technology Strategy
    • Special Features
      • Innovation for a Sustainable Future
      • How to measure the value created by innovation
      • Dynamic capabilities for strategic innovation
      • Would a ‘Strategy Lab’ provide sustainable renewal of competitive advantage?
      • Design Thinking
      • China’s new model for Open Innovation
      • Penetrating the fog of Agile
      • The resurgence of frugal innovation
      • Impact of digital technologies
    • Key Conference Tracks
      • Business model innovation
      • Entrepreneurial Ecosystems, Innovation Ecosystems and platforms
      • Intellectual Property Rights
      • Sustainable Innovation
    • Innovation Leadership
  • RADMA
    • About RADMA
    • R&D Project Exchange
    • Celebrating 40 Years of RADMA
    • RADMA Scholars
    • R&D Management Journal
  • The Pentathlon Framework
    • Strategy
    • Ideas
    • Selection & Prioritisation
    • Implementation
    • People & Organisations
  • Knowledge Hub
  • R&D Management Conference
  • Events
    • Upcoming events
    • Events Archive
  • Contact
  • Home
  • About
    • About R&D Today
    • Contributors
    • R&D Publications
    • R&D Today newsletter archive
  • Themes
    • R&D Management
      • Rationale for key themes
      • Ideation and creativity in R&D
      • Managing international R&D
      • Managing the R&D pipeline
      • Open Innovation
      • Roadmapping
      • Technology Strategy
    • Special Features
      • Innovation for a Sustainable Future
      • How to measure the value created by innovation
      • Dynamic capabilities for strategic innovation
      • Would a ‘Strategy Lab’ provide sustainable renewal of competitive advantage?
      • Design Thinking
      • China’s new model for Open Innovation
      • Penetrating the fog of Agile
      • The resurgence of frugal innovation
      • Impact of digital technologies
    • Key Conference Tracks
      • Business model innovation
      • Entrepreneurial Ecosystems, Innovation Ecosystems and platforms
      • Intellectual Property Rights
      • Sustainable Innovation
    • Innovation Leadership
  • RADMA
    • About RADMA
    • R&D Project Exchange
    • Celebrating 40 Years of RADMA
    • RADMA Scholars
    • R&D Management Journal
  • The Pentathlon Framework
    • Strategy
    • Ideas
    • Selection & Prioritisation
    • Implementation
    • People & Organisations
  • Knowledge Hub
  • R&D Management Conference
  • Events
    • Upcoming events
    • Events Archive
  • Contact

Menu

Learning from the past: portfolio management in pharma R&D

Learning from the past: portfolio management in pharma R&DOf those drug projects that progress to a first human dose only 5% typically progress through all phases of clinical trials to become new medicines that benefit patients and generate revenue as commercial products (3).

In these circumstances portfolio management and selecting the winners whilst halting R&D projects that are not anticipated to succeed is vital.

5 Rs paperThe paper by Cook et al (4): “Lessons learned from the fate of AstraZeneca’s drug pipeline: a five-dimensional framework” describes the 5 Rs framework that was developed by one of the world’s leading pharmaceutical companies to drive better R&D effectiveness.

The authors mined historic data and used this to identify the five most important determinants of project success and pipeline quality. The five “R’s” framework: the right target, the right patient, the right tissue, the right safety and the right commercial potential was used to evaluate the R&D portfolio with a view to improving overall R&D productivity. A sixth factor, the right culture, is also crucial in encouraging effective decision-making based on these technical determinants.

I would recommend this paper to anyone interested in how learning from past experience can be used to create a powerful lever to guide Management of the R&D Pipeline.

The paper also provides valuable insight to the challenges of pharma R&D: for more on this subject please take a look at the so called “Better than the Beatles” paper by Scannell et al (5).

 

Joe de Sousa
Pharmaceutical Development
AstraZeneca

 

References

1 Research and Manufacturers of America (PhRMA). Biopharmaceutical Research & Development: the Process Behind New Medicines. 20 (Washington, DC,2015)
2 DiMasi et al, New England J of Med 372 (20): 1972, May 2015
3 Thomson Reuters CMR International Pharma R&D Factbook 2014
4 Cook et al, Nature Reviews Drug Discovery, 2014 (13), 419
5 Scannell et al, Nature Reviews Drug Discovery, 2012 (11), 191

Visit our LinkedIn Group

  • 7 December 2016
View our newsletter archive
  • Related posts

    • Portfolio Visualisation: Making it easy, being transparent, making better decisions
    • Managing the R&D pipeline
    • Using the game ‘Top Trumps’ as a communications tool
    • Effective decision-making in R&D: a case study using biofilms
    • Techniques for Effective Prioritisation
    • Improving Product Features: When is More Less?
    • Managing the R&D pipeline
    • Pasteur’s Quadrant: a wonderful example of KISS*?
    • Loading and Turbulence in R&D: Is there a Reynolds Number?
    • John Shave’s “Revenue Replacement Rule”
    • How end user focus determines clock speed for R&D programmes
    • R&D Management Conference
  • Have your say

    Have your say / Follow us

    Linkedin Soundcloud Twitter Youtube Linkedin-in

    R&D Today is the outreach site for the Research and Development Management Association, a charitable organisation that supports research, best practice and innovation.  www.radma.net

    Click here to sign up to our newsletter, and
     click here to view our newsletter archive.

    © Copyright R&D Today

    2025.

    All rights reserved.