Papers

The challenge of applying TRIZ tool kit for ideation

TRIZ (the theory of inventive problem solving) provides a logical approach to developing creativity...
Improving Product Features: When is More Less?

Different types of feature have different effects on customer satisfaction - analysis by Quality...
Frugal innovation - competitive advantage when resources are limited

Frugal innovation allows a company with a quality product to compete effectively with cheaper...
Creating compelling objectives to deliver strategic growth platforms

Leaders want their teams to think beyond the day-to-day and create thriving visions for...
Would an analogy help?

nalogies are a useful tool for creative problem solving, to help one move away...