where the impact on the business can be managed.
The Pentathlon Framework can be used to describe a structured process
that removes the risk of failure as ideas progress through the 'Innovation Funnel'.
where it is most needed
selection and implementation, identifying the business priorities
and ensuring senior management buy-in at an early stage.
The strategy may recommend acquisition, a new supply chain or new skills.
2 > Ideas Generation
to problems and challenges.
prioritisation of ideas
of ideas when incomplete information is available
of ideas to market
to move ideas from conception, through implementation
to market in an environment of high uncertainty.
5 > People & organisations
tension between taking risks and minimising
failure as products and services near market.