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    • Impact of digital technologies
    • The resurgence of frugal innovation
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Ideation and creativity in R&D

Aurelie Hemonnet-Gujot, RnD Track Chair

Marketing Innovations: Adoption, diffusion and commercialisation

  • By rnd-admin
  • on 4 February, 2020

Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?

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design thinking

The Right Way to Lead Design Thinking – a review

  • By rnd-admin
  • on 25 October, 2019

Design thinking is challenging because it involves something more fundamental than managing change: It involves discovering what change is needed. Rick Mitchell has found this paper in Harvard Business Review of interest.

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online ideation

Improving objectiveness of idea selection

  • By rnd-admin
  • on 10 September, 2019

With the increase in use of online ideation platforms to harness creativity, it is important that ideas are fairly judged, without bias, and that the truly best ones bubble up to the top, comments Phil Kennedy.

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Prof Christopher L Tucci

Are female solvers an undervalued resource in crowdsourcing?

  • By rnd-admin
  • on 6 June, 2019

Crowdsourcing has the potential to deliver high-value solutions at very low cost, according to Christopher L. Tucci Professor of Management of Technology. Female solvers, in the outer circle develop particularly successful solutions.

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Are these the best (or worst) festive inventions?

  • By rnd-admin
  • on 21 December, 2018

By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still vital to ensure feasibility

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turbulent times

Can creativity help a company survive in turbulent times?

  • By rnd-admin
  • on 30 October, 2018

To compete effectively in a marketplace marked by turbulence, those that place an emphasis on the soft skills will have an advantage, argue authors of this paper

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Theme Editor Blogs
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