Marketing Innovations: Adoption, diffusion and commercialisation
Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real "innovation marketing" but what techniques are available?
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The Right Way to Lead Design Thinking – a review
Design thinking is challenging because it involves something more fundamental than managing change: It involves discovering what change is needed. Rick Mitchell has found this paper in Harvard Business Review of interest.
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Improving objectiveness of idea selection
With the increase in use of online ideation platforms to harness creativity, it is important that ideas are fairly judged, without bias, and that the truly best ones bubble up to the top, comments Phil Kennedy.
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Are female solvers an undervalued resource in crowdsourcing?
Crowdsourcing has the potential to deliver high-value solutions at very low cost, according to Christopher L. Tucci Professor of Management of Technology. Female solvers, in the outer circle develop particularly successful solutions.
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Are these the best (or worst) festive inventions?
By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still vital to ensure feasibility
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Can creativity help a company survive in turbulent times?
To compete effectively in a marketplace marked by turbulence, those that place an emphasis on the soft skills will have an advantage, argue authors of this paper
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