Design thinking to achieve ambidextrous innovation management
Design Thinking can help organisations to become ‘ambidextrous’ (pursue the competing agendas of exploitative innovation and explorative innovation in parallel), but to do both requires a shift in thinking. Researchers studied the journey of a leading Australian property development...
Read moreAI feel you – capturing the customer experience with chatbots
Could chatbots be used to elicit customer experience insights? Karim Sidaoui and colleagues at the Alliance Manchester Business School reviewed how AI could be used to combine the deep insights gained from interviews with the objectivity of quantitative analysis.
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