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Could chatbots be used to elicit customer experience insights? Karim Sidaoui and colleagues at the Alliance Manchester Business School reviewed how AI could be used
Managing pharmaceutical drug development is a world apart from managing software development. The timescales are different, the costs are different and the people are different
The role and impact of R&D (broadly defined to include driving innovation in any aspect of the firm) has dramatically increased, says Marco Iansiti of
Traditional organizations start to face diseconomies of scale, scope, and learning as they grow. You know the stuff. But AI allows the modern giga-platform
Smart glasses could help you be more productive, according to research by a team at IfM investigating how augmented reality affects human work in an
By using AI at the front end of invention the ideas are not subject to personal bias. However, human evaluation of the options is still
Professor Ellen Enkel explored trust in two dimensions: trust in technology and trust in the innovating firm to understand the relationship between humans and automation.
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