frugal innovation

Frugal Innovation and Digitalization: Crossing Boundaries and Creating Impact

By rnd-admin
on 10 February, 2020

Evidence is busting the myth that frugal innovation is just for global south countries, this approach may provide a mechanism for affordable and sustainable solutions, Suchit Ahuja discusses this phenomenon.

frugal innovation alternative to red ocean

Can frugal innovation make a wave in ‘red oceans’?

By rnd-admin
on 4 February, 2020

'Red oceans' is term coined to describe known market spaces, where to compete industry rivals need to be increasingly cut throat. Frugal innovation has the potential to disrupt these assumptions rewriting many of the rules of marketing.

Frugal innovation – competitive advantage when resources are limited

By rnd-admin
on 4 April, 2017

Frugal innovation allows a company with a quality product to compete effectively with cheaper manufacturers as it makes a better product more affordable.

Frugal innovation in a complex world

By rnd-admin
on 30 June, 2016

Resources are increasingly scarce and organizations are looking for ways to do more with less. The frugal approach can be applied to intellectual and skilled resources as much as to physical ones – something of relevance in a world...