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      • Managing international R&D
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    • Deep Dive
      • Dynamic capabilities for strategic innovation
      • Would a ‘Strategy Lab’ provide sustainable renewal of competitive advantage?
      • Design Thinking
      • China’s new model for Open Innovation
      • Penetrating the fog of Agile
      • The resurgence of frugal innovation
      • Impact of digital technologies
    • Special Focus
      • The People Factor
      • Innovation for a Sustainable Future
      • How to measure the value created by innovation
    • Key Conference Tracks
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      • Entrepreneurial Ecosystems, Innovation Ecosystems and platforms
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Ambra Mazzelli

RADMA scholar Ambra Mazzelli’s thesis was entitled: “How Strategic Objectives and Actions Affect Value Creation through its Influence on Decisions Concerning Technology and Innovation Management in SMEs” she was awarded a PhD in 2026 by Lancaster University.

Ambra Mazzelli RADMA scholar
Ambra Mazzelli, Associate Professor of Strategy and Organizations at SKEMA Business School.

Ambra’s research interests lie in organization and management theory. Specifically, her research is dedicated to understanding the dynamics of organizational responses to unmet goals and their implications for organizational change in family and non-family firms.

Her approach combines two main theoretical perspectives – the behavioral theory of the firm and cognitive theory – to stake out new and dynamic avenues for exploring how decision makers collect, interpret, and act upon information signaling the presence of an organizational problem, and how their interpretations and actions are affected and constituted by social exchanges in the environment in which they operate.

Her research has been published in leading journals including Academy of Management Review, Journal of Management Studies, Entrepreneurship Theory & Practice, and Long Range Planning.

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