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Innovation for sustainability is a way for firms to improve their competitiveness while also facilitating the greater good – but both facilitating and constraining forces are at play for businesses to actually adopt such a role.
Universities all over the world are facing pressure to deliver knowledge in a way that supports a more sustainable development of societies. Emphasis on this ‘third mission’ is creating discussion over the techniques used.
How do social systems shape the development and diffusion of new manufacturing technologies and how will these societal systems be affected by new technological trends? These are the big questions being discussed in this track.
‘Red oceans’ is term coined to describe known market spaces, where to compete industry rivals need to be increasingly cut throat.
Frugal innovation has the potential to disrupt these assumptions rewriting many of the rules of marketing.
There is a lot of work done on the third mission, knowledge triangle and triple helix which postulate that universities research should be more aligned to industrial application but the best methods of implementing this are unclear. This track looks at the current findings.
Details of nearly a million startups from all over the world are now available through publicly accessible databases, this track explores how this wealth of information can be used.
Traditional marketing techniques often prove to be ineffective for the design and diffusion of truly innovative offers, hence the need for a real “innovation marketing” but what techniques are available?
Digital technology has made it much easier to develop, test and launch new products, lowering the barrier of entry for start-ups but should they collaborate with encumbents? Who wins? Ferran Giones discusses.
Diversity in the different fields of R&D is often overlooked in the drive to create general-purpose frameworks, track chair Dr Jeremy Klein is looking forward to exploring this topic at the R&D Management Conference.
The role of Public Research Organizations (PROs) is often overlooked, however these institutes are often engaged in capital-intensive research projects that may incur significant public investment. Raffaella Manzini discusses the role of PROs and their value to industry.
My PhD research, supported by RADMA, is on interconnected influence factors at the front-end stage of innovation processes, using a systems theory perspective
Over hyped technology is part of the journey – but does this kill or make innovation? An R&D Management Conference track is exploring the dynamics of technological hype and legitimacy – two phenomena at heart of any technology’s innovation journey.
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R&D Today is the outreach site for the Research and Development Management Association, a charitable organisation that supports research, best practice and innovation. www.radma.net
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