Dr Rob Phaal is Principal Research Associate for the Department of Engineering at University of Cambridge.
Rob joined the Centre for Technology Management in 1997, where he conducts research in the area of strategic technology management. Particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.
More information about Rob’s approach to roadmapping.